Goodwill Industries International is pleased to announce that Beyoncé Knowles-Carter will lend her voice to help raise awareness about Goodwill’s mission of transforming lives through the power of work. The announcement comes just as Beyoncé gets ready to kick off The Mrs. Carter Show World Tour today in Serbia.
"Goodwill helps people get back to work by providing education, job training and placement. I
wanted to team up with an organization that puts people first and works every day to help them improve and re-establish their lives," said Beyoncé.
Beyoncé will encourage fans to support Goodwill by promoting donation drives at her North American concerts beginning on Friday, June 28, at the Staples Center in Los Angeles. Goodwill will host a mobile donation center onsite at 28 tour venues in 24 North American cities, collecting clothing, electronics and small household goods. The revenue from the sale of these donations will directly benefit local Goodwill agencies in their work to help people with disabilities and disadvantages, and anyone facing challenges to finding employment.
Beyoncé will also help build awareness of Goodwill’s mission through in-concert education, social media and online ticket auctions. Global charity auction site Charitybuzz.com will auction special ticket packages for The Mrs. Carter Show World Tour, with the revenue benefitting Goodwill.